Club Business Support Scheme

The Club Business Support Scheme - Securing the Future Clubs

The project is an intensive business development and mentoring programme.

It provides a group of people involved in the decision making process at the club with the education, support and tools to drive the project forward and implement change at the golf club.

Levels of Support

Level 1 is a more flexible approach and involves a 1 day training course by an industry expert and additional support throughout the year by the development team.

Level 2 is more intensive and consists of the 1 day training course but additionally includes 4 club visits by the industry expert, as well as, further meetings by the development team.

Supporting Tools

All clubs are also provided with supporting tools and resources such as the option to upgrade their website at a discounted rate, free data capture tools and business templates.

GDW are continually looking to improve and strengthen, so in addition to this clubs have had the option to gain business specialist advice from the Welsh Government Regional Business Centre service on business, environmental and/ or employment issue.

The club business support scheme has also been critically analysed as part of a research project to complete a master’s degree. Further improvements may be added to the scheme including customer service support, social media, market segmentation for focused marketing campaigns, plus more.

Results

Part of the research also showed that the 10 level 2 pilot clubs showed a large year on year decline since 2007 and in 2012 they achieved an increase of +8% compared to the average decline of 1% elsewhere in Wales. Further results showed an average of 5% increase in turnover (results from 8 clubs) and a 17% increase in visitors (results from 9 clubs).

The feedback delivered from the clubs was very positive about the support scheme and clubs advised it does require hard work from fully committed drivers of the scheme, as well as, support from the whole club. There were varying case studies with a range of results, however it is evident that the more the clubs put in and were willing to adapt, the more they got out of the scheme.

Case Study

Glyn Abbey was a club displaying results such as: GUW affiliation membership up 79% over 2 years, junior membership doubled, turnover increased 10% each year and visitor numbers increased over 13% each year.

For further information

To register your clubs interest for this scheme or for just general advice on this area please contact us or email sian.simmons@golfdevelopmentwales.org who will put you in contact with you local golf development officer.

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EMAIL FOR ENQUIRIES

info@golfdevelopmentwales.org

GOLF DEVELOPMENT WALES

GUW Offices, Catsash Road, Newport, NP18 1JQ. Wales, UK
Tel No : +44 (0) 1633 436040 E-mail : office@golfunionwales.org