New dates launched for Visit Wales workshops
"Driving Change" in Wales
Over the last few years golf clubs throughout Wales have had the opportunity to participate in a ‘Driving Change’ consultancy and training programme. The programme is aimed specifically at assisting golf clubs throughout Wales increase income and maximise the impact from Ryder Cup Wales 2010 by attracting and re-attracting more golf playing visitors, and highlighting methods to secure better value for members. It’s a consultancy and training programme aimed at helping clubs/courses to provide added value to members and also achieve a greater return from visiting golfers through improved marketing methods. Club representatives come together for an introductory workshop to discuss golf course marketing in broad terms. This is then followed by an advisory visit to the club from an experienced consultant to look at a club’s specific marketing and operating issues. Finally, a review workshop is held to establish the progress that has been made following the advisory visit.
Over 70 clubs in Wales have participated in the ‘Driving Change’ programme so far. There are still clubs in North/Mid Wales and in South Wales yet to take advantage of this training programme. Two further training programmes are now planned for this autumn as follows:
20 October 2009 (9am till 5pm) at Llandudno Maesdu Golf Club
22 October 2009 (9am till 5pm) at Wenvoe Castle Golf Club,
Wenvoe, nr Cardiff.
Clubs that have yet to attend this training course are urged to make a point of attending one of this autumn’s training courses.
Above Par Customer Service - Through Driving Change
Visit Wales has also developed a seminar aimed at helping golf clubs provide a “Customer Care” service to visiting golfers that will not only help them increase club revenue but will ensure that visiting golfers leave your club confident of the quality of golf and the welcome they have received with you. This we are certain will ensure they visit you again and also speak highly of your club to other golfers at their home clubs.
In attending the seminar the “Golf Tourism Toolkit ‘Driving Change’ is brought to life, directly for you, by the golf industry’s acknowledged guru on all matters golf – Steven Brown FBII - whose tremendous depth of knowledge of customer care is presented in a humorous and challenging delivery style.
Two seminars have been held already in Mid Wales at Aberdovery Golf Club for Mid Wales clubs and in North Wales at Llandudno Maesdu Golf Club for North Wales clubs.
Three further all day (9.30am to 5pm) seminars will be held in October as follows:
14 October 2009 – South Wales Valley Golf Clubs to be held at Morlais Golf Club, Pant, Merthyr Tydfil.
15 October 2009 – Cardiff/Newport and Monmouthshire Golf Clubs to be
held at Wenvoe Castle Golf Club, Wenvoe, Nr Cardiff.
21 October 2009 – West Wales Golf Clubs to be held at the Ashburnham
Golf Club, Burry Port/Pembrey
Further details of all these events can be obtained from – Rhys Jones, Head of Special Projects, Visit Wales, Brunel House, 2 Fitzalan Road, Cardiff CF24 0UY
Tel. 029 2047 5214 or Mobile: 079 74 154966.
Email: rhys.jones4@wales.gsi.gov.uk